It’s an important question: how often should you e-mail your list? Too frequently, and you risk annoying them and causing them to ignore you or unsubscribe altogether; too infrequently, and you risk missing that window of opportunity when they’re ready to buy, but your competitor has e-mailed them more recently than you. How to stay top-of-mind without being in-your-face…that’s the trick. Here are a few guidelines to help you choose the right e-mail frequency….

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