The phrase ‘bum marketing‘ was first used by Travis Sago, a marketer. He used this phrase when he realized that he got more customers by incorporating specific keyword phrases into an article. The story behind such a strange name for this kind of marketing is Sago’s wife. It was, apparently, she who said that it is indeed a very easy marketing method. All you need to do is, use it properly in order to get the customers rushing in to do business with you.

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