The cover of your book is a critical component of your book marketing strategy. It is the first impression people will have of your book and it may be the last. So it’s essential that your book cover does more than convey your book’s title.

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Jordan McAuley, author of Contact Any Celebrity, reveals the secrets to his success in the booming information marketing industry. With little start-up and a lot drive, Jordan used his book to gain credibility and create opportunities for recurring revenue through his membership website. He and 11 other info-marketing entrepreneurs share their success stories in a new book.

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There are several companies that make eBooks for others, allowing them to put their names on them. This is akin to writing a term-paper for a college student to turn in to the professor, the student did not write it and presenting it as his or her own for a grade. Perhaps you can see the problem here, and while we decry cheating in academia, it appears in the eBook business this is an acceptable practice?

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The world of magazine publishing is enormous. So much so, that there quite literally is an opportunity for everyone, no matter what your interests. There are currently around 10,450 different magazine titles in the UK.

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Authors often underestimate the power of a great book title to boost book sales or the power of a poor book title to have a negative impact on book sales. Here’s a look at just how important your book title is.

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Bestselling authors use public speaking to promote their books. Are you incorporating public speaking into your book marketing strategy?

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An article about my first book published with the title of “New York’s Opera Society”.

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Successful authors, like successful parents, find ways to establish themselves as authority figures. And while I don’t know how many books business maven Guy Kawasaki has sold, or how many children he has, but it is obvious the man knows how to build a quality platform.

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Make no mistake about it planning and executing an Amazon bestseller campaign is a lot of work. What’s more, it has been estimated that just 1 in every 100 campaigns to become an Amazon bestseller actually succeed. So why do authors go to great lengths to achieve Amazon bestseller status?

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Self publishing is wonderful! There is no middle-man between you and the cover designer, editor and layout people, you get your book to market sooner, have complete control, and keep all the profits for yourself! But you also shoulder the financial burden of all the up front expenses and sole responsibility for publishing and marketing your book. Avoid making the mistakes other first-time authors have made. Here are some great suggestions you can use to make your journey to published author an exciting and rewarding one.

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