I recently created a yahoo group, Virtual Book Tours. It was created as a direct result of the Muse Online Conference in October of this year. One of the workshops I joined was Book Marketing by Denise Cassino.

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Going with a traditional publishing house is good for a person with an established platform (radio host, a speaker, someone with a huge newsletter following, etc.). The good thing about traditional publishing is that they take over, and do everything from editing, to cover design, but you lose creative control much of the time.

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Published and self-published authors can optimize their exposure on Amazon thanks to many author-friendly features. And if you don’t know about these opportunities, you’re wasting free book marketing resources.

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The publishing process that we’ve been describing may seem mechanical. As you move through the publishing process, it’s important not to overlook an often-undervalued part of the process: the people or personnel of the publishing company.

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Is time on your side? I’ve spoken to dozens of people who have told me about their great ideas for books but never followed through with a manuscript. There are plenty of excuses for why these could-have-been authors never were. However, lack of time is without a doubt the most common pretext. But time doesn’t have to be your enemy. Don’t sell yourself short. If you are focused on your task, you can achieve amazing thing in the flash.

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Surprises can be a good thing. Gentlemen popping the question, finding money unexpectedly in a coat pocket are just a couple in that category. Unfortunately, not all surprises are met with joy and elation. If you’re striving to get your book into the world, find out how to prevent unpleasant surprises from sneaking into your publishing process.

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The world used to look down on self-publishing, but it’s more popular than ever. An even greater opportunity for writers to produce (and profit from) their own works involves Internet publishing. It’s not an easy field–it requires some learning–but it allows writers a way to economically produce, market, distribute, and make money from their own products–without benefit of publisher!

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If you want to find more readers and sell more books, you must choose a title that immediately engages your prospective reader’s attention and compels them to take the next step and learn more. That’s why the titles of many bestselling nonfiction books are intended to arouse the prospective reader’s curiosity.

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Nonfiction book titles succeed to the extent their titles promise desired change to a specific target market. “Promise” and “target” titles increase book sales by finding new readers, online and in bookstores. You can further the ability of your book’s title to increase book sales and find new readers by adding details to your titles.

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Book publishing success is based on titles that sell. One of the easiest ways to increase book sales and ensure your title will find new readers is to choose a title that clearly target, or identify, your intended readers. Your goal is to create a flash of immediate recognition–or identification–when a prospective reader encounters your title online or in a bookstore. You want the prospect to think, “The author is one of us: he clearly understands what I’m putting up with or trying to accomplish!” Included are examples of targeted titles that have sold well over a long periods of time while creating successful brands for their authors.

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