Book publishing success is based on titles that sell. One of the easiest ways to increase book sales and ensure your title will find new readers is to choose a title that clearly target, or identify, your intended readers. Your goal is to create a flash of immediate recognition–or identification–when a prospective reader encounters your title online or in a bookstore. You want the prospect to think, “The author is one of us: he clearly understands what I’m putting up with or trying to accomplish!” Included are examples of targeted titles that have sold well over a long periods of time while creating successful brands for their authors.

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