The four fundamental questions we must ask about our message and the people who need to read it. By providing the answers through brainstorming and focus groups, you will clearly determine who your market is, what type of media they prefer, where they congregate with others, and why they should buy your book and will have the basics you’ll need for success. Then you can create and launch a successful marketing campaign to get your message into the hands of those who need to read it.

More: continued here